Submitted by contact on Sat, 01/19/2019 - 12:22
Industry:
Salary:
$5,000 - $7,000 + good benefit or negotiate
Job type:
Location:
Reference:
susan.ho@firstrecruitment-asia.com
Expired date:
Thursday, April 25, 2019
Position: Head of Trade Marketing
Salary : USD 5,000- USD 7,000
Working : Ho Chi Minh city
Scope of work:
- Responsible for the overrall Retail Marketing Management
- In charge of Retail planning & analysis, visual identity & marchandising.
- Lead the retail operation, training & field force, brand shop management telemarketing
Highlight Accountabilities:
1. Retail & Channel Development
- Lead the product channel / customer “go to market”
- Provide trade perspective, working with Product Marketing & Sales, and lead the development of Product Business plans.
- Lead in the shopper, retailer, and field force base approach to driving category / product models success utilizing the shopper & retailer insights.
- Analyze channel and customer trade plans and promotion results across the country and work with sales, marketing, and finance to implement improvement plans
2. Retail Management & Operations
- Propose & implement the strategic retail development plan, to meet the goals & objective of the retail strategy plan.
- Ensure Global retail concept guidelines are relevant to the local pratice & consistent to the right consumer experience for the brand & category strategies.
- Share Global/Regional Best Practices and develop culture of share & re-apply in Retail Marketing & Customer Excellence groups and other Business Teams.
- Lead the retail landscape transformation to sustain the future mode of retail, meeting the implementation goals to deliver the region business goals & strategies.
3. Retail Marketing
-
Retail Mapping &Segmentation
-
Distribution and Visibility Strategy
-
Sell-out Target Setting and Reports Generation & Analysis
-
Retail Investment Strategy
-
Product Launch Planning
-
Field Force Capability & Training
-
Other activies.
For more information please contact our consultant:
Ms. Susan
- 02839154343 ext 111
- susan.ho@firstrecruitment-asia.com
Ms. Phuong
- phuong.nguyen@firstrecruitment-asia.com
- 02839154343 ext 114
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