JOB DESCRIPTION

• Analyze market situation, consumer trend, competitors’ brand, sales performance, and understand market feedback about the brand or activities to identify emerging segments, unmet consumer needs, and business issues and recommend action plans
• Set up brand positioning, follow and keep the position via activities concept
• Build and develop strategy/plan by setting up objectives, making plan and cost control for each campaign; and lead implementation of these strategies/plans, directly responsible for the brand’s health (consumer measures) and its in-market performance (volume, share and profitability)
• Develop new products by making new product concept and design, managing new product launching development processing closely with related department, estimating new product sales forecast & production volume, and following daily stock and product’s performance to have suitable action.
• Manage well proposal from Suppliers and supervise strictly execution of Supplier to make sure project quality
• Coordinate with departments for marketing objectives

JOB REQUIREMENTS

• Bachelor Degree in Marketing, Business Administration, Economics or related major
• At least 4 year experiences at the same position, within FMCG industry is a big plus
• Strong at brand management, consumers understanding, creative & strategic knowledge
• Ability to multi-task and be proactive & independent in a fast-paced, dynamic environment
• Good communication skills both written and oral, presentation and negotiation skill
• Prefer B2B MKT

For more the information please contact Ms Susan:

• Email: susan.ho@firstrecruitment-asia.com
• Cellphone : (+84) 0906316839 ( Vietnam)- viber/ zalo/ whatsapp
• ( +1 ) 904 982 17 15 ( USA)