Role: 

This position is responsible for administering overall marketing initiatives & agenda. His (her) main tasks are also including the planning, managing push initiatives to drive PI’s beverage trade presence and share. Be a representative & voice of customer to Marketing & Sales planning.

ACCOUNTABILITIES:

1. Plan and lead implementation of Marketing Initiatives

- Provide input into planning of marketing initiatives in term of customer needs, sales agenda

- Coordinate and integrate with MKT manager and Director to develop effective trade launch plans of new marketing initiatives to ensure their availability and visibility on all channels / all locations

- Cascade, coordinate, follow up and track execution of marketing initiatives on field to ensure properly execution as well as provide feedback about the initiatives

- Timely update of the progress and provide report with recommendation and learning for going forward

2. Category Development

- Utilize Monthly Retail Audit and Volume Tracking to identify opportunities of growth in designated category per location / per channel

- Work with Sales Director and Field Marketing nationwide in specific development plan of designated category at that location

- Work with sales team to identify new channel of selling for the designated category

3. Competition Tracking

- Conduct regular work with Sales team to get a updated view of competition

- Track all competition activities to make promptly recommendation to go forward as well as to make learning for PI initiatives

4. Others

- Other adhoc projects as requested by National Trade Marketing Director

- Sharing Best Practice Learning to Trade Marketing team nationwide

REQUIREMENTS

- University degree is required

- Good understanding of GTM structure and dynamics

- Demonstrate a firm grasp of Branding Building Principles

- Good communication and negotiation skills

- Strong leadership and individual influencing skills

- Initiative, proactive and result-oriented

- Good command of English (both verbal and writing)

- At least 4 years of working experience in either Sales or Marketing function in FMCG