Job title: Senior Brand Manager 

Salary: US$ 4,000 – 5,000 per month

Responsibilities:

• Lead development of clear Vision, Strategies and Plans to build the brand Awareness, Preference and Differentiated Equity of assigned business
• Understand and influence Product Business Group to have clear Product Portfolio, Pricing Strategies and building blocks including annual business initiative calendar to deliver to business goal
• Develop strategic marketing leadership on Brand Communication, Local Initiative Launch Communication and ensuring excellence in execution
• Lead functional team to develop & execute holistic initiatives via LLP & IMC development & execution.
• Develop the local adaptation or creation of ATL&BTL for the initiatives based on in-depth understanding of local consumers
• Manage effective communication with Business Heads, HQ and RHQ to ensure issues are quickly resolved, and Best Practices are shared on time.
• Develop gap closure plans together with Product Marketing to deliver business goal
• Develop, train and coach team
• Manage Agency Relationship and development of annual ‘scope of work’
• Conduct bi-annual agency reviews and action plans

Requirements:

• 8-10 years of marketing experience
• 4-5 years in a managerial role
• Experience of strategic marketing/manage people. 
• Strong knowledge/experience with Brand Building.
• Strong Marketing Planning/decision making/Execution capability in FMCG
• Leadership / Collaborative / Creative / resourceful / strategic minded

Contact:  Ms Melinda Mai

• Mail: melinda.le@firstrecruitmentasia.com
• Tel:  +84 8 3915 43 43 ;  ext 113