Responsibilities:

• Assist in the development of the 4 years strategic plan, & creation of the annual brand plan.
• Liaise with global brand teams, regional marketing team and international markets to ensure activity relevance for brand strategy and global best practice.
• Develop plans which are set within a context of an agreed brand strategy & based upon relevant consumer insights, shopper behaviour & attitudes.
• Develop compelling agency briefs, rooted in clear consumer insight and inspires agencies to deliver excellent creative work.
• Consider all elements from a comprehensive brand audits to draw out implications, issues and recommendations for change
• Sets realistic short and long term marketing objectives for their brands and their activities
• Understand how channels can best support brand objectives and communicates clear channel guidelines, translates brand benefits and updates on consumer insights to trade marketing.
• Implements the overall communications strategy including sponsorship, (incorporating advertising, PR and promotions) and its conversion into briefings and execution.
• Monitor brand performance using sales, financial, market and consumer data and recommends appropriate action. Ensures marketing spend is in line with budget.
• To effectively develop the capability of the Assistant Brand Executive.

Requirements:

• Degree Qualification
• 4-5 years brand/ marketing experience in a high profile leading consumer goods company
• Experience of the drinks industry and the On-Trade is an advantage but not essential
• Bonus for experience of working in beer, soft drink, hospitality
• Interest in spirits and design
• Must experience of working on Quantitative & Qualitative Research, good at number
• Digital knowledge – trends, social media.
• PC literate
• Good English language skills
• An individual with an outgoing personality, highly sociable, confident, with a sense of style

Benefits:

• Having chances to get attractive company bonus every month/year
• Company trip once a year + Joining party
• Salary and position is reviewed 1 time a year
• Bonus by individual ability and company’s performance.
• Social insurance, health insurance, unemployment insurance and other benefits
• Dynamic and sociable working environment.

For more information please contact our consultant:

Ms Han

• Tel: 02839154343 ext 221
• Email: han.ho@firstrecruitment-asia.com

Ms. Linh

• Tel: 02839154343 ext 115
• Email:  linh.tran@firstrecruitment-asia.com