Job title: Trade Marketing Director
Salary: $5,000 – $7,000
Working location: Ho Chi Minh city

Key Responsibilities

• Manage and track overall trade spend, analytics, and ROI by brand/ category and develop planning forecasts
• Develop strong working relationships with all channels (Wholesaler events, agent opening, GT, MD store, MT) and cross functional partners – support Field Sales leadership in successful joint business planning sessions and customer interactions
• Responsible for leading cross functional Forecasting process and tools
• Responsible for strategic and tactical recommendations to Field Sales management and all channels (Wholesaler events, agent opening, GT, MD store, MT) including distribution, shelving, trade merchandising, and pricing of products to improve category performance for the branded sauce, vinegar and peppers portfolio
• Lead Consumer / Shopper Insights Team to synthesize recommendations into compelling category, shopper, and consumer insights, as well as pricing strategies
• Translate insights into actionable recommendations to Field Sales teams, marketing and brand teams
• Manage cross-functional team to provide strategic actionable insights based on market data analysis and insights
• Develop communication strategy to implement key research insights into business plans at the customer level
• Mentor and develop direct reports (Category and sales planning managers; pricing, trade and shelving analysts)
• Manage Linkage between Sales, Marketing, Finance, and Sales Operations for implementation and execution of plans
• Will manage 3-4 direct reports including covering trade analytics, planning, forecasting, and category management responsibilities

Requirements

• Bachelor’s Degree required; Master’s preferred
• Minimum of 10 years of experience in trade planning and category management and field sales management experience with 5 years of experience at the same level at MCN companies.
• Exceptional level of customer understanding, consumer insights, financial/business acumen, business planning, sales systems, and team development.
• Demonstrated expertise in CPG sales and product management roles
• Exceptional problem solving skills and demonstrated leadership ability
• Prefer male candidate with age from 28 to 40

For more the information please contact:
Tam, Nguyen (Mr)]

• Tel 02839154343 ext 212
• Email: tam.nguyen@firstrecruitment-asia.com

Duc, Nguyen (Mr)

• Tel 02839154343 ext 119
• Email: duc.nguyen@firstrecruitment-asia.com