Responsibilities :

The Brand Manager has the complete oversight of the fashion/ cosmetic business, including Sales & Marketing, Business Development, Merchandising, Inventory Management, Logistics & IT, Retail Operations, Training & Visual Merchandising.  

• Build and implement Marketing Plan, working closely with  Asia agent team, but adapting to Vietnam market
• Ensure marketing activities and media send out right image
• Responsible for the development of CRM programs
• Closely monitor business performance and market trends.
• Develop and implement innovative strategies to drive incremental growth within region.
• Respond to sales, market trends and develop action plans to drive sales & profitability.
• Drive CRM and leverage consumer databases to drive sales and customer loyalty.
• Report on all key market developments including overall consumer and regional market trends
• Gather and maintain intelligence on size of market, competitor performance, etc.
• Monitor development/expansion of the competition in respective markets.

 Requirements :

• University degree in sale & marketing or relevant
• Retail industry experience required
• In depth understanding of all aspects of the business (Product, 4 Wall Management, Marketing etc..)
• Ability to successfully work with multiple stakeholders
• Proven ability to drive business initiatives and dynamic business models
• Experience developing, leading a high performance team
• Strong collaborator and team player
• Having passionate activity for fashion/cosmetic