Report to: Chief Rep

Responsibilities:

• Sales and Marketing
• Accountable for annual sales volume
• Partners with Sales team to develop annual plans, monthly estimates and Open-to-Buy as well as risks & opportunities
• Closely monitor business performance and market trends
• Develop and implement innovative strategies to drive incremental growth within region
• Respond to sales, market trends and develop action plans to drive sales & profitability
• Partners with Sales & Marketing teams to develop annual marketing and promotional plans
• Drive CRM and leverage consumer databases to drive sales and customer loyalty
• Business Development
• Define and Align with Sales team the brand development strategy in the region
• Identify new potential store locations and own new store approval process
• Partner with Sales, Architecture and Construction teams to ensure timely new stores opening
• Report on all key market developments including overall consumer and regional market trends
• Gather and maintain intelligence on size of market, competitor performance, etc
• Monitor development/expansion of the competition in respective market
• Merchandising / Planning
• Identify local product strategies, ensuring right product assortment & depth in all categories
• Review product performance, identify replenishment opportunity and summarize key learnings to drive market buys.
• Ensure optimal door level allocation and optimal supply chain flow of products to stores
• Accountable for inventory levels ; maximizing turn and minimizing aged inventory
• Logistics & IT
• Partner with Sales and Wholesales Operations team to ensure timely product deliveries
• Partner with Sales and Business Strategy teams to ensure timely and accurate sales & inventory data reporting
• Retail Operations, Training & VM
• Oversee operations and staff development of all stores to maximize sales and achieve excellence in customer service.
• Partner with Sales & Retail Operations teams on implementation of Coach Retail standards in terms of:  Store Organization & Maintenance, Floor set execution, Staff Level (TPLH), Scheduling (Smart Scheduling) and Division of responsibilities (DOR ).
• Partner with Sales & Training teams to ensure all staff have sufficient brand and product knowledge and are able to deliver excellence in customer service.
• Partner with Sales & VM teams to ensure excellent visual presentation in stores at all times
• Oversee annual store maintenance and VM budgets
• Leadership

​Requirements:

Retail industry experience required

In depth understanding of all aspects of the business (Product, 4 Wall Management, Marketing etc..)

Ability to successfully work with multiple stakeholders

Proven ability to drive business initiatives and dynamic business models

Experience developing, leading a high performance team

Strong collaborator and team player