Responsibilities:

• Lead channel strategy:
• Joint Business Plan in Direct Account
• Master Dealer channel by leveraging potential shops
• Lead resource allocation & strategic planning for  retail execution (i.e. investment guidelines, distribution, display and pricing management)
• Set performance target for each segment and high priority accounts
• Trade Spend Optimization:
• Support PM & Sale Head to come up with the best margin structure for different channels and accounts
• Develop & execute sell out incentive programs (scheme, payment check, settlement and receipt)
• Evaluate the effectiveness of Trade Spend activities (sell-out)
• Plan long term demand for number of store display & field force manpower
• Understand shopper insights
• Analyze customer / trade issues & identify opportunities
• Lead process & tools that drive customer & “sell-out” focus
• RM day, analysis, Report (MCS, IHS, PSI, Stock out, Shelf share, Coverage, Price, marketing information)
• Be the owner of Sell Out and recommend to Mar com recommended Accounts for Sell Out programs
• Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives by channels and accounts
• Provide inputs and channel plans to the development of Product launches and lead the deployment of the initiative to Sale and Field force
• Manage Trade MKT channel budget within discipline (sell out program, e-warranty, Field Force, Incentives)
• Other tasks assigned by superior or Trade Marketing Head

Requirements:

• Bachelor / Diploma degree of Business Administration / Marketing or related field
• 5 years experience in retail business / Category / Channel management of FMCG
• High ownership and adaptability
• Prudence, aggressiveness & hard working
• Strategic thinking and strong leadership skill
• People Oriented and good building successor capability
• Excellent team-work and independence competency
• Good English presentation & communication skill
• Deadline commitment & result oriented