Job title: Product Planning Engineer

Report Line: General Manager / Product Marketing Head

KEY RESPONSIBILITY & OBJECTIVES

1.      Market Assessment

• Responsible for Vietnam market and competitor intelligence.
• Drives and shares local consumer and shopper insights and requirements.

2.      Business Planning

• Formulates Vietnam specific category strategies and plans and together with sales breaks those down into quarterly and monthly activity/account plans.
• Owns the annual business planning cycle on local level and be responsible for local demand plan (rolling forecast).

3.      Product Planning

• Manages the category portfolio including phase out/in and selection of new product (together with Global PM).
• Implements global pricing guidelines on Vietnam market level.
• Coordinates locally with Sales/Sales support, Quality, Customer Care, Manufacturing (where applicable), and centrally with MID PM, Sales Support, Operations Legal, Marketing and PD on related matters and Regulatory, Field trials etc.
• Creates subsidiary marketing plan including Marketing requirements (PR, ATL/BTL, Online content and media plan), samples, and channel requirements (store display, promoters, training etc.).
• Support account/sales team with for key customer analysis and offering development.

4.      New Proposition Launching

• Provides key inputs for new global proposition development (volume estimates, pricing, locally relevant product specs, and other requirements).
• Owns the local market introduction process per proposition, develops and executes new proposition launch/activation plans in line with category guidelines including Marketing requirements (press releases, ATL/BTL and basic assets and media plan) samples, and channel requirements (store display, promoters, training etc.
• Post launch evaluation, consolidate and share learning.

5.      Business Management

• Manages top and bottom line for the product group/category (sales, margin,expenses, profit, AR, Inventories).

UALIFICATION

• Min 5 years’ experience in Product Management / Product Marketing.
• Home appliance and/or Consumer Electronics background, CPG (FMCG) experience is also desirable.
• Analytical, conceptual thinking, creative problem solving abilities.
• Able to work under pressure in a high performance environment.
• English fluency is a must, Chinese is an advantage.

MIDEA COMPETENCIES

Customer Focus 

• We are proud of Midea brand and dedicated to promoting it. We are restless in responding effectively to rapid change by focusing and surpassing customer and consumer expectations.

-Creativity

• We are always curious about the unknowns and willing to explore for new solutions, as well as take calculated risks to put ideas into actions that will create value to the business.

Excellence in Execution

• We have the ambition and drive for achievements beyond the established goals, and we are relentless in aligning goals, people and work processes as well as finding, analyzing and solving issues towards this direction.

Co-prosperity

• We develop capable teams along the way by building trust among colleagues and business partners, influencing and motivating each other towards common goals for bringing the company to world class level.

Contact: Ms Jess Hau

• Email: Jess.nguyen@firstrecruitment-asia.com
• Tel: +84 8 3915 43 43 exp 112