Submitted by annie.nguyen on Fri, 11/28/2014 - 16:02
Industry:
Salary:
1500$ to 2000$
Job type:
Location:
Reference:
Ms Melinda Le
Expired date:
Sunday, February 15, 2015
Report to: Marketing Manager
Responsibilities:
- Marketing Strategy and Execution
- Develop & coordinate the deployment of marketing initiatives, according to Marketing Calendar, from strategic discussion & development, all the way to communicating it to sales force (Thematic campaigns, grassroots, promotions…)
- Coordinate the development of work by local advertising & promotional agencies, as well as adaptation of Global & BU Regional campaigns
- Recommend & adapt marketing best practices from Global & BU Regional initiatives
- Recommend & coordinate the execution of market research
- Support Marketing Director in related projects as per request
- Trade and Channel Development
- Co-develop with the Trade Marketing organization, channel-specific programs and POS support
- Innovation
- Lead the strategic discussions & project management around product innovation
- Recommend & support the development of local packaging innovation
Requirements:
- Minimum 3 years of relevant experience in brand marketing, preferably in FMCG
- Have good understanding and experiences in consumer orientation
- Confident with operating experiences in marketing plan
- Good at negotiation, communication and presentation skill
- Good analytical, strategic thinking for brand management
- Potential leadership skill with initiatives to lead brand team
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