Role
This position is responsible for administering overall trade marketing activities for the categories or brands of which he/she is in charge. His/her main tasks include the management of push activities (planning, executing, Tracking, reviewing) to drive the presence, share and sales volume of SPVB's beverages. He/she is the window person to Channels Managers in TMKT, FMKT, Marketing, Sales team and other relevant functions to manage all trade marketing activities relating to his/her categories or brands.

Key Accountabilities
 

1. Plan and lead implementation of Marketing Initiatives
- Develop trade marketing activity plans for responsible category / brands leveraging the insights on the channel /customer, the agenda / priorities of the Sales team.
- Coordinate with MKT managers / directors to develop effective trade marketing plans to ensure the product availability and visibility in optimum locations & channels.
- Cascade the plans and ensure proper execution of the marketing initiatives in the fields.
- Track and review the execution of the marketing initiatives for corrective actions if necessary.
- Timely update the activity progress and provide reports with recommendation for future improvement of trade activities.

2. Category Development
- Regularly check the sales volume of the responsible category / brands and ensure to develop their volume as planned. 
- Utilize Monthly Retail Audit and Volume Tracking to identify opportunities for growing the responsible categories per location / per channel.
- Work with Sales Directors and Field Marketing in each location for the development of specific category / brands suitable for respective location.
- Work with Channel managers in TMKT and sales team to identify new channels for increasing sales of the responsible category / brands.

3. Competition Tracking
- Regularly work with Sales team to get updates of competitors' products, activities, etc.
- Track all competitors' activities to prepare recommendation how to react and to learn for improving SPVB's initiatives.

4. Others
- Research and develop innovative ways of trade activities, POSM, consumer activation to enhance the responsible category/brands.
- Other ad-hoc projects as requested by National Trade Marketing Director
- Sharing Best Practice Learning to Field Marketing team nationwide.

Qualifications

- University degree is required
- At least 4 years of working experience in either Trade Marketing or Marketing function in FMCG

- Good understanding of GTM structure and dynamics
- Demonstrate a firm grasp of Branding Building Principles
- Good at planning and project management
- Capability to analyze data well (RA, sales volume, etc.)

- Good communication and negotiation skills
- Strong leadership and individual influencing skills
- Good command of English (both verbal and writing)
- Good skill to utilize excel

- Power point presentation
- Dicipline, sense of responsibility, commitment, proactive and result-oriented