$7,000 - $10,000 or Negotiate + good benefit
Job type: 
Expired date: 
Friday, April 10, 2020

Job title: Category MarketingDirector
Salary: $ 7,000 – $10,000
Location: Ho Chi Minh city
Key Responsibilities

1. Key accountabilities and decision ownership:

  • Builds product category, proposition and commercial growth strategies and plans (“the category plan”) for the product category to deliver revenue, profit and customer engagement goals
  • Establishes deep understanding of customer needs, the market and competitors; and turns this into structured and well thought out requirements
  • Establishes strong interlock with Board of Director/ CEO/ CMO in requirements, supporting the definition of strategy (for native cloud and cloud connected products) and ensuring company strategic plans are aligned
  • Leads the end to end execution of the category plan across the region – delivered through the virtual category team.
  • Creates strong interlock and engagement with regional GTM functions; creating clarity of plans, belief/excitement and fostering a culture of innovation and strong execution.
  • Localizes customer value proposition (and pricing) for products sold in region and contributes to best practices
  • Localizes cut-through messaging, proof points and storytelling (and provides local customer references) for products sold in region and contributes to best practices
  • Ensures fit for purpose campaigns, communication briefs and Sales/Partner toolkits for products sold in region and contributes to best practices
  • Leads, coaches and develops the capability of the assigned team of Brand Managers and Digital Marketing Managers.

2. Key performance indicators:

  • ARR growth
  • Organic Revenue Growth
  • NPS
  • Customer retention
  • People Engagement

3. Direct reports:

  • 3 – 5 Brand Managers

4. Key stakeholders:

  • Global Product Team
  • Regional GTM functions
  • Other Category Marketing Directors and Teams.


  • A highly numerate and strategic thinking individual with the ability to analyse market, category and financial data to identify key trends and recommend creative solutions.
  • Expert understanding of key customer dynamics in grocery retailing and of consumer marketing and manufacturing within an FMCG environment.
  • A highly organised individual with good planning skills and the ability to manage cross functional category projects both within and outside of the company.
  • Developed interpersonal skills and high personal credibility to interface between both internal functions and external customers.
  • An ability to present and influence internal and external people at senior level
  • Line management experience with good leadership and coaching skills
  • Proven experience in customer and commercially-led Product Marketing and/or Product Management role
  • Strong track record of building product and proposition growth strategies and plans – and effectively executing these across multi-functional teams to achieve strong results
  • Good people leadership skills – able to instil trust, belief, and confidence in a distributed team
  • Thrives when working in a matrix environment, where colleagues need to be supported, driven, influenced to deliver even bigger results
  • Strong communication and writing skills in English and ability to work across business lines, presenting to senior leadership and at different levels of management.
  • Strong team player with proven ability to lead through influence.
  • Proven skills managing multiple projects with very tight deadlines.
  • Strong knowledge of the Accounting/Payroll/Accountants industry
  • Ability to work under high/ complex pressure
  • Bachelor/Master degree or equivalent
  • 5+ years’ experience in a Marketing leadership position
  • 10+ years’ experience in Marketing in Food & Beverage; FMCG

For more the information please contact:

Tam, Nguyen (Mr)

  • Tel 02839154343 ext 212
  • Email:

Duc, Nguyen (Mr)

  • Tel 02839154343 ext 119
  • Email:

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