Submitted by contact on Wed, 03/11/2020 - 13:05
Industry:
Salary:
$7,000 - $10,000 or Negotiate + good benefit
Job type:
Location:
Reference:
duc.nguyen@firstrecruitment-asia.com
Expired date:
Friday, April 10, 2020
Job title: Category MarketingDirector
Salary: $ 7,000 – $10,000
Location: Ho Chi Minh city
Key Responsibilities
1. Key accountabilities and decision ownership:
- Builds product category, proposition and commercial growth strategies and plans (“the category plan”) for the product category to deliver revenue, profit and customer engagement goals
- Establishes deep understanding of customer needs, the market and competitors; and turns this into structured and well thought out requirements
- Establishes strong interlock with Board of Director/ CEO/ CMO in requirements, supporting the definition of strategy (for native cloud and cloud connected products) and ensuring company strategic plans are aligned
- Leads the end to end execution of the category plan across the region – delivered through the virtual category team.
- Creates strong interlock and engagement with regional GTM functions; creating clarity of plans, belief/excitement and fostering a culture of innovation and strong execution.
- Localizes customer value proposition (and pricing) for products sold in region and contributes to best practices
- Localizes cut-through messaging, proof points and storytelling (and provides local customer references) for products sold in region and contributes to best practices
- Ensures fit for purpose campaigns, communication briefs and Sales/Partner toolkits for products sold in region and contributes to best practices
- Leads, coaches and develops the capability of the assigned team of Brand Managers and Digital Marketing Managers.
2. Key performance indicators:
- ARR growth
- Organic Revenue Growth
- NPS
- Customer retention
- People Engagement
3. Direct reports:
- 3 – 5 Brand Managers
4. Key stakeholders:
- Global Product Team
- Regional GTM functions
- Other Category Marketing Directors and Teams.
Requirements
- A highly numerate and strategic thinking individual with the ability to analyse market, category and financial data to identify key trends and recommend creative solutions.
- Expert understanding of key customer dynamics in grocery retailing and of consumer marketing and manufacturing within an FMCG environment.
- A highly organised individual with good planning skills and the ability to manage cross functional category projects both within and outside of the company.
- Developed interpersonal skills and high personal credibility to interface between both internal functions and external customers.
- An ability to present and influence internal and external people at senior level
- Line management experience with good leadership and coaching skills
- Proven experience in customer and commercially-led Product Marketing and/or Product Management role
- Strong track record of building product and proposition growth strategies and plans – and effectively executing these across multi-functional teams to achieve strong results
- Good people leadership skills – able to instil trust, belief, and confidence in a distributed team
- Thrives when working in a matrix environment, where colleagues need to be supported, driven, influenced to deliver even bigger results
- Strong communication and writing skills in English and ability to work across business lines, presenting to senior leadership and at different levels of management.
- Strong team player with proven ability to lead through influence.
- Proven skills managing multiple projects with very tight deadlines.
- Strong knowledge of the Accounting/Payroll/Accountants industry
- Ability to work under high/ complex pressure
- Bachelor/Master degree or equivalent
- 5+ years’ experience in a Marketing leadership position
- 10+ years’ experience in Marketing in Food & Beverage; FMCG
For more the information please contact:
Tam, Nguyen (Mr)
- Tel 02839154343 ext 212
- Email: tam.nguyen@firstrecruitment-asia.com
Duc, Nguyen (Mr)
- Tel 02839154343 ext 119
- Email: duc.nguyen@firstrecruitment-asia.com
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