The role of VNMU Insights Manager is to lead and responsible for MU Insight calendar to support the MU marketing team in the development of strategic plans and annual operating plans (Strategic Plan and AOP)  that maximise consumer and customer momentum for the company’s brands.

Specifically this includes:

- Brand Research: Providing research and insight on brands to support the marketing teams in their brand planning – across the marketing mix

- Product development research: Supporting marketing teams via testing of new products for launch and help in optimization of products prior to launch

- Performance Tracking: Tracking the market with insight on the market, competitors and our own performance

- Lead diagnostics and consolidation during planning process i.e. Strategic Plan and AOP

1. Business Result:

- Insights calendar leadership

- Lead brand research for development

- Lead diagnostics/ data analysis to support Marketing in the development of  Strat Plan & AOP for strategic implications

- Provide Consumer Insights for Innovations

- Track and evaluate Consumers and Trade KPIs

- Agency Management

2. People result:

- Building Insights capability in Marketing Team

- Develop insights-led platform for Marketing decisions

- Strengthen Sales capability thru research data cascade and actionable recommendations

Qualifications 

- Degree in Marketing, Business or Economics

- Considerable working experience in international company – research function

-  Excellent communication skill

- Good at English

- Good at office computer