Main purpose:
- Lead for Food Insight calendar to support BU Marketing team in the development of strategic plans and annual operating plans
- Maximize consumer and customer momentum for the Company's Brands
Accountabilities:
1. Business
- Lead Insights calendar
- Lead/ conduct data analysis/ diagnostic to track/ evaluate consumer/ trade KPIs
- Lead diagnostics/ data analysis to support Marketing in the development of Annual Plan for strategic implications
- Lead brand research for development
- Agency leadership
2. People
- Building Insights capability in Marketing Team
- Develop insights-led platform for Marketing decisions
- Strengthen Sales capability thru research data cascade and actionable recommendations
Requirements:
- Have research experience at least 5 years both agency and FMCG background
- Experience of working on international projects
- Excellent communicator
- Fluent English
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