Salary: 
1,800 - 2,200
Job type: 
Location: 
Reference: 
melinda.le@firstrecruitmentasia.com
Expired date: 
Thursday, February 25, 2016

Main purpose:

-          Lead for Food Insight calendar to support BU Marketing team in the development of strategic plans and annual operating plans

-          Maximize consumer and customer momentum for the Company's Brands


Accountabilities:


1. Business

-          Lead Insights calendar

-          Lead/ conduct data analysis/ diagnostic to track/ evaluate consumer/ trade KPIs

-          Lead diagnostics/ data analysis to support Marketing in the development of Annual Plan for strategic implications

-          Lead brand research for development

-          Agency leadership

2. People

-          Building Insights capability in Marketing Team

-          Develop insights-led platform for Marketing decisions

-          Strengthen Sales capability thru research data cascade and actionable recommendations

Requirements:

- Have research experience at least 5 years both agency and FMCG background

- Experience of working on international projects

- Excellent communicator

- Fluent English

 

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