Main purpose:

• Lead for Food Insight calendar to support BU Marketing team in the development of strategic plans and annual operating plans
• Maximize consumer and customer momentum for the PepsiCo Food Brands

Accountabilities:

1. Business

• Lead Insights calendar
• Lead/ conduct data analysis/ diagnostic to track/ evaluate consumer/ trade KPIs
• Lead diagnostics/ data analysis to support Marketing in the development of Annual Plan for strategic implications
• Lead brand research for development
• Agency leadership

2. People

• Building Insights capability in Marketing Team
• Develop insights-led platform for Marketing decisions
• Strengthen Sales capability thru research data cascade and actionable recommendations

Requirements:

• Have research experience at least 5 years both agency and FMCG background
• Experience of working on international projects
•  Excellent communicator
• Fluent English

Contact: Please feel free contact Ms Susan

• Email: susan.ho@firstrecruitment-asia.com
• Tel 08 3915 4343 Ext 118 - 0906316839