Salary: 
$5,000 - $7,000 + good benefit or negotiate
Job type: 
Location: 
Reference: 
susan.ho@firstrecruitment-asia.com
Expired date: 
Monday, February 18, 2019

Position: Head of Trade Marketing

Salary : USD 5,000- USD 7,000

Working : Ho Chi Minh city

Scope of work:

  • Responsible for the overrall Retail Marketing Management
  • In charge of Retail planning & analysis, visual identity & marchandising.
  • Lead the retail operation, training & field force, brand shop management  telemarketing

Highlight Accountabilities:

1. Retail & Channel Development

  • Lead  the product channel / customer “go to market”
  • Provide trade perspective, working with Product Marketing & Sales, and lead the development of Product Business plans.
  • Lead in the shopper, retailer, and field force base approach to driving category / product models success utilizing the shopper & retailer insights.
  • Analyze channel and customer trade plans and promotion results across the country and work with sales, marketing, and finance to implement improvement plans

2. Retail Management  & Operations

  • Propose & implement the  strategic retail development plan, to meet the goals & objective of the retail strategy plan.
  • Ensure Global retail concept guidelines are relevant to  the local pratice & consistent to the right consumer experience for the brand & category strategies.
  • Share Global/Regional Best Practices and develop culture of share & re-apply in Retail Marketing & Customer Excellence groups and other Business Teams.
  • Lead the retail landscape transformation to sustain the future mode of retail, meeting the implementation goals to deliver the region business goals & strategies.

3. Retail Marketing

  • Retail Mapping &Segmentation

  • Distribution and Visibility Strategy

  • Sell-out Target Setting and Reports Generation & Analysis

  • Retail Investment Strategy

  • Product Launch Planning

  • Field Force Capability & Training

  • Other activies.

For more information please contact our consultant:

Ms. Susan

  • 02839154343 ext 111
  • susan.ho@firstrecruitment-asia.com

Ms. Phuong

  • phuong.nguyen@firstrecruitment-asia.com
  • 02839154343 ext 114
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