Role:
Build volume, revenue, & profitability of Business in Modern Trade (MT) Channel of national wide by selling in Initiatives establish during the AOP. Develop and execute business programs and ensure all Accounts in assigned Channel comply with Business performance standards and CDA commitments.
Accountabilities :
Grow volume, revenue and share in the Modern Trade channel
· Deal with all MT customers include international and local customers national wide
· Develop, sell, and execute effective CDAs with identified customers
· Develop Join Business Plan (JBP) and keep updated Customer Account Plan (CAP) to the Business standard.
· Co-working with regional/ Sector team design local action plan and implement base on Global agreement with international Customers
· Develop and Organizing In-store activities for these Accounts to enhance brand image and gain share.
· Analyzed total business trends to developed category; keep tracking Shopper trends and Matching with Customer insight in specific Customer in MT channel.
· Monitor & control CDA Budget of MT channel to increase net revenue in each Customer.
· Call on all customer wiring assignments as planned to build good relationship with customers.
· Ensure to achieve 5 points scorecard
Setting objectives and tracking results
· Set clear objectives that are consistent with MU goals with each member of the team
· Ensure clear communication and adherence of pricing and promotion activities
· Review progress vs objectives on a monthly basis
Identify & Win New Business
· Identify and evaluate new business opportunities (new customers) & develop Business products in new accounts in assigned location
Others
· Managing and enhance capability of CD-MT/ Field MT nationwide to make sure they can meet short and long term business plan
· Lead problem solving and address team issue
Qualifications
· Bachelor or Post-graduate degree, major in Economics/ Commerce/ Marketing are preferred
· At least 5 years experiences of senior management level in Sales MT in FMCG
· Strong knowledge of MT Channel, and wide network with customers in MT.
· Wide understanding of Business overview & strategy
· Have experience in develop plan of Revenue management; Category Management and shopper trends keep tracking plan.
· Have experience in analysis channel/ brand/ price/ pack trends in MT channel vs total industry.
· Have experience in analysis long term business plan of each Customer to build long term plan and balance the forces from all Customer.
· Strong communication/ interpersonal/ leadership/ negotiation skills to be able to communicate effectively with Senior Level Management of Business and Customers
· Strategic thinking, strong analytical, problem solving skills
· Fluent in English & Computer skills (MS Office)
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