RESPONSIBILITIES

Business Intelligence

• Develop short and long term eCommerce strategy and roadmap in line with Brand and Affiliate strategy
• Identify market opportunities to grow online revenue generating channels
• Analyse online marketing budget and online advertising spend by channel and Brand to maximize ROI
• Conduct competitive and market analysis
• Provide eCommerce education and advice to Brands and share best practices within the Region and Affiliates

Operational Effectiveness

• Liaise with Global, Regional and Affiliate stakeholders to establish and manage eCommerce activities
• Build and maintain relationships and communication channels with Brands and Corporate teams
• Manage information and cross-functional communications to support better decision making
• Effectively communicate issues and learnings to key stakeholders
• Manage multiple vendor and agency relationships

Tracking & Reporting

• Conduct weekly or monthly business reviews with Brands and Affiliates
• Evaluate eCommerce campaign and spend effectiveness
• Analyze and explain site metrics trends and recommend analytics-driven changes to Brands

Campaign Management

• Plan, manage and execute eCommerce programs and campaigns across Affiliates
• Take ownership of Brands’ consolidated annual, quarterly and monthly campaign calendars
• Define business requirements, operational metrics and key performance indicators for campaign measurement
• Proactively identify and resolve issues and roadblocks that arise during the course of campaign execution
• Execute and analyse campaigns to ensure and maximize effectiveness and produce optimal ROI

Project Management

• Take business ownership of new site launches and functionality enhancements
• Key liaison between Brands, Affiliates and partner teams

REQUIREMENT

Work Experience:

• At least 3 years’ experience in eCommerce or Online Marketing gained from a consumer-focused Brand, eCommerce provider or digital agency practice
• Experience with luxury or prestige industry related brands is a plus, but not mandatory
• Regional work experience would be viewed favorably

For more information please contact:

Mr. Tam

• Tel: 02839154343 ext 111
• Email: tam.nguyen@firstrecruitment-asia.com

Ms Yen

• Tel: 02839154343 ext 221
• Email: yen.nguyen@firstrecruitment-asia.com