JOB DESCRIPTION:

Responsibilities:

• Conduct in-depth competitive audits on activities in the Digital/Social/Mobile Landscape
• Develop well thought-out research plans, identifying the right mix of primary and secondary, using cost and time-effective tools and trusted partners
• Stay current on news of the day and information related to a broad mix of relevant subjects
• Develop recommendations that answer the client brief based on audit and research efforts
• Play an active role in conceptualization, research, planning and development of new client campaigns
• Work with the Planner to write creative briefs, research dossiers, etc.
• Responsible for managing the research library
• Investigate client marketing channel usage and the relative value of ROI            
• Create and implement strategies for clients across multiple channels
• Align knowledge of trends with client business objectives to create opportunities and solutions
• Be aware of client’s competitive landscape and market conditions, and make informed recommendations regarding established and emerging platforms for engagement
• Identify prime target audiences for direct customer communications
• Evolve insights into inspiring ideas that build an emotional connection to the brand.

Qualifications:

• Have experience in an account or brand planning role at an advertising, digital, integrated marketing or PR agency
• Bachelor's Degree (minimally), likely in Marketing, Advertising, or related field, but potentially other majors (e.g., Liberal Arts: psychology, economics, English, other.)
• Ability to combine data and insights into a point of view
• Analytics experience
• Proficiency in PowerPoint
• Basic understanding of communications marketing concepts and practice
• Strong presentation and written communication skills
• Experience within the account planning department of an advertising, marketing, or PR agency or client environment

For more information please contact our consultant:

Mr. Duy

• Tel: 02839154343 ext 115
• Email: duy.nguyen@firstrecruitment-asia.com

Mr. Vlad

• Tel: 02839154343 ext 116
• Email: vlad.tunevic@firstrecruitment-asia.com