Responsibilities:

• Lead development of clear Vision, Strategies and Plans to build the brand Awareness, Preference and Differentiated Equity of assigned business
• Understand and influence Product Business Group to have clear Product Portfolio, Pricing Strategies and building blocks including annual business initiative calendar to deliver to business goal
• Develop strategic marketing leadership on Brand Communication, Local Initiative Launch Communication and ensuring excellence in execution
• Lead functional team to develop & execute holistic initiatives via LLP & IMC development & execution.
• Develop the local adaptation or creation of ATL&BTL for the initiatives based on in-depth understanding of local consumers
• Manage effective communication with Business Heads, HQ and RHQ to ensure issues are quickly resolved, and Best Practices are shared on time.
• Develop gap closure plans together with Product Marketing to deliver business goal
• Develop, train and coach team
• Manage Agency Relationship and development of annual ‘scope of work’
• Conduct bi-annual agency reviews and action plans

Requirement:

• Degree in Business/Marketing or the equivalent
• 8-10 years of marketing experience
• 4-5 years in a managerial role
• Experience of strategic marketing/manage people. 
• Strong knowledge/experience with Brand Building.
• Strong Marketing Planning/decision making/Execution capability in a fast paced electronics/FMCG
• Leadership / Collaborative / Creative / resourceful / strategic minded
• Independent, self motivated with excellent interpersonal and communication skills
• Good analytical and high adaptability skills
• Able to travel on short notice