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HR Business Partner Manager – Sales - Consumer / Retail / E-commerce
IndustriesConsumer / Retail / E-commerce
Salary2,500 - 3,000
Job TypePermanent
LocationHo Chi Minh City
Referencemelinda.le@firstrecruitmentasia.com
Description

Role:

Being the HR strategic business partner to Sales by ensuring that the HR Plan is directly impact to Sales team’s vision achievement in both business and people results across all the locations covering Vietnam Business.

Accountabilities:

  • Work with Sales Management team to develop the HR Plan (HRP) for Sales which is well aligned with Sales strategic plan and long term vision (include: headcount planning, employee productivity performance management, talent development, succession planning, etc.)
  • Act as Change Agent in managing organizational change activities e.g. identify risk of changes, develop communication plan, organization restructures etc.
  • Partner with Sales team in achieving the business goals by ensuring that people is capable to deliver the business plan.
  • Lead the HR Sales team to develop & deliver the s Sales HRP base on the business & people needs of each location.
  • Ensure that HR processes, policies, procedures are consistently implemented at all locations. Collaborate with HR Core teams (TA,TD,TR, GA) in leading & driving all HR practices to ensure that they are well support to business and people growth (launching -> implementing-> checking->reviewing->updating)
  • Leading respective HR projects
  • Acting as the HR advisor for managers & employees in respective scope
  • Coordinate & support HR Core team to deliver the HR agendas (relating to Sales) are well executed such as: TA, TD, TR, GA agendas
  • Cooperate and work with TD team to design and deliver excellence Fresh Graduate Programs for Sales (such as Management Trainee etc…)
  • Responsible in building HR Sales team members are capable to be HR business partner.
  • Executing the Control Environment Agenda across all locations.

Qualifications

·         At least 7 years of working experiences in general HR at management level

  • Excellent working knowledge of employment law with the ability to apply it practically to workplace situation
  • Excellent networking & understanding HR best practices (TA, TD, TR)
  • Strong in influencing, communication skills and relationship building
  • Very good business understanding and strategic thinking
  • Strong leadership skill especially in people coaching & consulting

High ethics and Control consciousness.

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Modern Trade Channel Director - Consumer / Retail / E-commerce
IndustriesConsumer / Retail / E-commerce
Salary4,500 - 5,000
Job TypePermanent
LocationHo Chi Minh City
Referencemelinda.le@firstrecruitmentasia.com
Description

 Role:
Build volume, revenue, & profitability of Business in Modern Trade (MT) Channel of national wide by selling in Initiatives establish during the AOP. Develop and execute business programs and ensure all Accounts in assigned Channel comply with Business performance standards and CDA commitments.


Accountabilities :
Grow volume, revenue and share in the Modern Trade channel 
 

·         Deal with all MT customers include international and local customers national wide

·         Develop, sell, and execute effective CDAs with identified customers

·         Develop Join Business Plan (JBP) and keep updated Customer Account Plan (CAP) to the Business standard.

·         Co-working with regional/ Sector team design local action plan and implement base on Global agreement with international Customers

·         Develop and Organizing In-store activities for these Accounts to enhance brand image and gain share.

·         Analyzed total business trends to developed category; keep tracking Shopper trends and Matching with Customer insight in specific Customer in MT channel.

·         Monitor & control CDA Budget of MT channel to increase net revenue in each Customer.

·         Call on all customer wiring assignments as planned to build good relationship with customers.

·         Ensure to achieve 5 points scorecard


 

Setting objectives and tracking results

·         Set clear objectives that are consistent with MU goals with each member of the team

·         Ensure clear communication and adherence of pricing and promotion activities

·         Review progress vs objectives on a monthly basis


 

Identify & Win New Business

·         Identify and evaluate new business opportunities (new customers) & develop Business products in new accounts in assigned location

 

Others

·         Managing and enhance capability of CD-MT/ Field MT nationwide to make sure they can meet short and long term business plan 

·         Lead problem solving and address team issue

 

Qualifications

 

·         Bachelor or Post-graduate degree, major in Economics/ Commerce/ Marketing are preferred

·         At least 5 years experiences of senior management level in Sales MT in FMCG

·         Strong knowledge of MT Channel, and wide network with customers in MT.

·         Wide understanding of Business overview & strategy

·         Have experience in develop plan of Revenue management; Category Management and shopper trends keep tracking plan.

·         Have experience in analysis channel/ brand/ price/ pack trends in MT channel vs total industry.

·         Have experience in analysis long term business plan of each Customer to build long term plan and balance the forces from all Customer.  

·         Strong communication/ interpersonal/ leadership/ negotiation skills to be able to communicate effectively with Senior Level Management of Business and Customers

·         Strategic thinking, strong analytical, problem solving skills

·         Fluent in English & Computer skills (MS Office)

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National Trade Marketing Director - Consumer / Retail / E-commerce
IndustriesConsumer / Retail / E-commerce
Salary4,500 - 5,000
Job TypePermanent
LocationHo Chi Minh City
Referencemelinda.le@firstrecruitmentasia.com
Description

Role

Responsible for planning and leading of execution of Marketing activities nationwide as of Trade Marketing plan or Annual Operating Plan (AOP), providing insights for strategic planning of Trade Marketing, developing channel & category strategy in Vietnam.

 

Accountabilities
1. Trade Marketing Strategy & Trade Marketing Plan

- Support VP-Trade Development to define the Trade Marketing strategy (channel & category) by analyzing business' sales performance and Trade Marketing activities with data & insights.
- Develop the detail trade activity plan with push initiatives to maximize the product availability, visibility, and sales volume; Customer Club, visicooler installation, trade promotions, merchandising, display programs.

 

2. Effective execution of the trade activity plan
- Lead Trade Marketing/Field Marketing team to deliver effective execution of the Trade Marketing activities as planned.
- Monitor and update the progress of the Trade Marketing activities with the senior managemnt in sales department for timley corrective actions.
- Leverage various data (Retail Audit, DMS, etc.) to identify issues for coming up with recommendation.

 

3. Support for Organized Trade (OT) team
- Work with OT team to support them to manage and enhance the trade activities in Modern Trade (MT)/ Key Account (KA) channel.
- Support OT team in winning big MT/KA customers.

 

4. A&M-Push budget management
- Dvelop the A&M Push budget and manage it to maximize the effectiveness of the investment as planned.

 

5. Trade Marketing tools management/ innovation
- Manage supply chain of POSM/TOT for flawless & timley execution of the trade activities.
- Work with Marketing Equiment (MEM) team to support them to manage supply chain of Marketing Equipments.
- Bring in innovation to TOT/POSM that ensure suitability as well as great value to customers and business' brand equity.

 

6. Others
- Develop and sustain learning sharing platform with the branches & marketing department.
- Provide coaching to develop the functional competency of Trade Marketing/ Field Marketing team for effective development of business.

 

 

Qualifications

 - University graduate
- Management experience of Trade Marketing organization of FMCG company with similar scales
- Data analysis skill  (Retail Audit Data)
- Experience in Marketing or experience in working with Markteing.
- Leadership, communication, proactive working style, strategic palnning, logical thinking
- Fluent in English
- Fluent in computer skills: Excel, Power point

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Marketing & Customer Care Director - Consumer / Retail / E-commerce
IndustriesConsumer / Retail / E-commerce
Salary$2500 to $3500
Job TypeContract
LocationHo Chi Minh City
Referencejenny.khuu@firstrecruitmentasia.com
Description

RESPONSIBILITY

To lead the VIP Clients strategy of the Membercard program to drive increasing loyalty and brand equity for the company brand.

Define the strategy of the Loyalty program to ensure the program stays fresh and relevant to the consumer.

Responsible for the Annual Loyalty Marketing Plan

  • Recruitment and Reactivation campaigns
  • Special Events, Member Days etc.
  • Targetted rewards

Manage the existing program to stay informed of the performance

  • Monitor, report and review performance KPIs
  • Coordinate with other business functions to ensure good implementation
  • Look for opportunities to improve the process and KPIs

Recruit and develop a suite of program partners.

  • Understand the market and customer needs
  • Design the program and solutions for implementation

Listen and Respond to Customers

  • Manage a Call Centre

​QUALIFICATION

University degree in Marketing or Communication

Experience in retail market, branding, datamining

Dynamic, Resourceful, Positive, Teamwork, Creative

Good understanding of the Vietnamese Retail environment.

Branding and Loyalty experience is an advantage

Skills:

  • Presentation skills
  • Analysis and reporting
  • Problem solving method & practises
  • Project management
  • Communication and coaching/training skills
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Social Media Manager - Consumer / Retail / E-commerce
IndustriesConsumer / Retail / E-commerce
SalaryNegotiable
Job TypeContract
LocationHo Chi Minh City
Referencesusan.ho@firstrecruitment-asia.com
Description

Scope:

The Social Media Manager will lead and implement Social Media Marketing efforts for one of our key mobile technology clients . The role  includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads , build social relationships with advocates, KOL and forums  The Social Media manager is a highly motivated individual with experience and a passion for designing and implementing the client s content strategy, creating relevant content, community participation and leadership.

Responsibilities:

  • Manage Social Media Marketing campaigns and day-to-day activities including:
  • Curate relevant content to reach the company’s ideal customers on different social platfoms
  • Create, curate, and manage all published content (images, video and written).
  • Monitor, listen and respond to users in a “Social” way while cultivating leads
  • Conduct online advocacy and activate the clients Facebook Fan clubs
  • Develop and expand community and/or blogger outreach efforts in Tech and Lifestyle forums
  • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, and blog).
  • Design, create and manage promotions and Social ad campaigns.
  • Compile report for management showing results (ROI).
  • Become an advocate for the client in Social Media spaces, engaging in dialogues and answering questions where appropriate.
  • Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
  • Develop a strategy and implement a proactive process for capturing customer  and advocates online reviews.
  • Monitor online ratings and respond accordingly.
  • Monitor trends in Social Media tools, applications, channels, design and strategy.
  • Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
  • Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Competencies/Skills:

  • Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience between 3 and 5 years
  • Demonstrates creativity and documented immersion in Social Media.
  • Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Zalo, Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills in Vietnamese
  • Enjoys a working knowledge of the blogging ecosystem relevant to the clients field: technology and lifestyle community focused
  • Displays ability to effectively communicate information and ideas in written and video format.
  • Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.

Desired Characteristics – Attitude:

  • Good listener
  • Stress resistent
  • Proactive
  • Flexible
  • Innovative – Disruptive
  • Well organised
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