Key Responsibilities

1. BASIC FUNCTIONS & RESPONSIBILITIES:

• Propose and implement Annual Marketing plan.
• Develop, nurture and strengthen network with TVs, other Medias, PR Agencies, State bodies; Associations in Vietnam.
• Manage and lead the marketing team to deliver set targets of the department.

2. PRINCIPLE DUTIES & RESPONSIBILITIES:
2.1. General Requirements:

• Managing all marketing for the company and activities within the Marketing Department.
• Developing the marketing strategy for Public and Overseas Studies businesses in line with company objectives.
• Co-ordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with designers and design agencies and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyzing potential strategic partner relationships for company marketing.

2.2. Digital Marketing

• Develop Digital Marketing strategy to function well and contribute to sales revenue of the company;
• Operate the Digital Marketing system to make sure it fits with company business structure and direction, provide training and coaching for staff to run the system. Optimize on Organic and Inorganic leads;
• Interact with sales for flow of data and sales closures;
• Revenue-related: To help Language Link increase its new public sales (both in term of student number and revenue) through DM by 15%.

2.3. Branding and Content Management

• Giving feedback to Management for Branding strategy and new approach and models. Need to make a monthly presentation to management
• Creating concept of Campaigns and implementation planning
• Creating brand narrative and identity and liaising with marketing for implementation and implementing campaigns
• Liaise with Vendors, Academics to create content for marketing
• Create mechanism to measure effectiveness by measuring effects on sales

2.4. Other tasks:

• Work directly with Business line manager and director of the following businesses:
• Contribute to the Link Up development project
• Support the marketing function of the Franchise business.

Requirements

• Bachelor degree in Marketing, Journalism, Public Relations or Communications.
• A minimum of five (5) years work experience in a management capacity required in one of the following media-related fields: marketing, journalism, public relations and or communications.
• Marketing and Public Relations experience at education preferred.
• Must have strong interpersonal and leadership skills to deal effectively with all business contacts and manage high-profile relationships with clients and members of the media.
• Strong organizational skills a must. Candidate must be detail-oriented, able to multi-task and handle high-stress situations.
• Maintain a professional, neat and well-groomed appearance adhering to company standards.
• Ability to communicate fluently in the primary language of the workplace both verbally and nonverbally. Fluent in English is encouraged.
• Superior diplomatic and communication skills, both oral and written. Very well organized, computer literate, and detail-oriented

Contact

Thu, Le

• 02839154343 ext 115
• Email: thu.le@firstrecruitment-asia.com

Tam, Nguyen

• 02839154343 ext 212
• Email: tam.nguyen@firstrecruitment-asia.com

Report: Marketing Director

Manage: 3 staff

DESCRIPTIONS

• Analyze market situations, internal sales performance, trade insights, market trends, competitors’ activities and price movements, etc. to identify opportunities and issues, and provide the solution and improvement, also proactively propose and implement trade activities in the market.
• Get closed and coordinate with external partners and internal sales team and marketing via frequent market visits to ensure sales target achievement.
• Coordinate with Marketing in implementing marketing activities in the market. Coordinate with other internal department (Legal, Supply Chain, Logistics, Finance) to ensure the compliance, budget management, and implementation of trade activities.
• Be able to work well with cross functions and build relationship with partners to drive sales.
• Develop the plan, excellence in implementing trade promo scheme and push activities in all channels (Wholesaler events, agent opening, GT, MD store, MT)
• Manage and report trade expenses, ensure cost optimization.

REQUIREMENTS

• Bachelor Degree in Marketing, Business Administration, Economics or related major
• At least 2-3 years experiences at the same position, within FMCG industry is a big plus
• Be able to travel frequently
• Very fast adapting & change management
• Strong at brand management, consumers understanding, creative & strategic knowledge
• Ability to multi-task and be proactive & independent in a fast-paced, dynamic environment
• Good communication skills both written and oral, presentation and negotiation skill
• For more information will discuss when interview

Contact: Ms Mai

• Tel: 02839154343 ext 116
• Email: mai.nguyen@firstrecruitment-asia.com

Job title: Marketing Manager

Salary: USD 3.500-USD 4.500

Reporting to: Board of Management

Your Future Employer

• Our client is looking for a Marketing Managerto lead the company local Marketing team, bringing together strategic thinking and local nuances to deliver a bar none approach in marketing company in-country

Your Key Responsibilities

• This Senior Manager needs to be equipped with in-depth holistic branding and marketing knowledge, i.e. to be able to identify where company brand’s position is currently and how to mitigate amongst the competitors and amplify our USP and gaining share of voice meanwhile. Thus, the Senior Manager needs to develop sound strategies, formulate media planning/review and oversee creative, above-the-line, below-the-line and on digital,
• The job holder needs to ensure consistent outcomes to drive revenue growth, in all media.  She/He needs to drive overall Marketing Communications, Marketing Operations and Budget Planning to ensure timely planning and implementation of marketing plans to support growth of companyin country. 
• These include:

 Media buys on all above- the- line and below- the- line activities
 Budget for events and ground activations,
 Digital and activation

• Ensuring direction set and work in conjunction with Events and Corporate Communications, and Regional Marketing to build brand equity and drive ROIs.
• He/ She is also required to review and develop / optimized SOP and guidelines for brand and marketing collaterals with regional Marketing team to ensure consistency and efficiency in the overall branding and marketing communication of companyin-country.
• He/ She needs to be overall in charge of:

 Planning of yearly A&P budget for each country
 To raise timely Marketing Fund Application to follow-through
 To monitor and analyze and ensure costs optimization and efficiency based on cost per car
 YTD of each quantitative targets based on cost per unit and rationalize the achievement level based on market situation
 Dealer Marketing, and Events.
 Marketing support for Website, newsletters

REQUIREMENTS

• Business degree or related professional qualification.
• 6 - 9 years of marketing experience, with understanding of the local creative and media landscape, media consumption patterns and habits and strong analytics background.
• Proven leadership capability with agency experience and/or content experience an advantage.
• Be able to work and lead teams in a high pressured, ROI driven environment.
• Experience in the car industry and managing car brands is an advantage

For more information please contact:

Mr. Tam, Nguyen

• 02839154343 ext 111
• Email: tam.nguyen@firstrecruitment-asia.com

Ms. Yen, Nguyen

• 02839154343 ext 211
• Email: yen.nguyen@firstrecruitment-asia.com

• Develop strategies/plans and lead implementation of these strategies/plans to grow a brand, directly responsible for the brand’s health (consumer measures) and its in-market performance (volume, share and profitability)
• Drive relevant cross-departmental colleagues towards common goals for the brand in specific projects by leading a team to evaluate and launch new products and marketing initiatives. Tasks include market analysis, consumer research, concept development, advertising development, and launch plan development, execution, and tracking
• Constantly analyze consumer and market trends, and competitive situations to identify emerging segments, unmet consumer needs, and business issues and recommend action plans
• Manage marketing budget
• Manage and develop subordinates (assistant brand managers/brand executives)

BENEFITS:

• Benefits according to the regime of the company.

REQUIREMENTS:

• Prefer from multinational FMCG companies
• Ability to multi-task and be proactive & independent in a fast-paced, high pressure, dynamic environment
• Excellent communication skills both written and oral is needed
• Good Presentation skills is needed

Contact: Ms Yen

• Tel: 02839154343 ext 211
• Email: yen.nguyen@firstrecruitment-asia.com