The role of VNMU Insights Manager is to lead and responsible for MU Insight calendar to support the MU marketing team in the development of strategic plans and annual operating plans (Strategic Plan and AOP) that maximise consumer and customer momentum for the company’s brands.
Specifically this includes:
- Brand Research: Providing research and insight on brands to support the marketing teams in their brand planning – across the marketing mix
Responsible for planning and leading local marketing activities as of Marketing calendar at its location to maximize the awareness of Company’s brands and to provide initiatives in line with strategic plan to help Sales in achieving local target.
Key Accountabilities
1. Ensure effectiveness of execution
- Owner of all execution aspect of marketing program in perspective location.
- Control marketing budget allocated to perspective location.