Digital Marketing Executive
- Marketing & Advertising
Responsibilities:
- Manage & improve company website;
- Assist in the formulation of strategies to build a lasting digital connection with end-users;
- Plan and monitor the ongoing company presence on social media (Facebook, Youtube etc.);
- Launch optimized online adverts to increase company and brand awareness;
- Be actively involved in SEO efforts (keyword, image optimization etc.);
- Prepare online newsletters and promotional emails and organize their distribution through various channels;
- Provide creative ideas for content marketing;
- Collaborate with agencies to improve user experience;
- Measure performance of digital marketing efforts using a variety of Web analytics tools;
- Acquire insight in online marketing trends and keep strategies up-to-date;
- Competitors update & analysis;
- Maintain partnerships with media agencies and vendors;
- Monitor & analyze digital report;
- Manage POP for brand communication;
- Monitor allocated A&P budget;
- Support for internal activities;
- Other ad-hoc tasks as assigned.
Requirements
- Relavant working experience in communications, including media relations, marketing communication, branding and preferable with working at agencies before
- Good understanding of multi-channel communication including new media trends
- Work experience in automotive industry is a plus
- Good at English (reading & writing);
- Creative but detail oriented;
- Well and clear communication skill;
- Teamwork skill;
- Good sense at wording and images;
- Proactive and responsible;
- Willing to go for business trip and work under pressure.
For more information please contact our consultant:
Ms. Phuong
- 02839154343 ext 114
- phuong.nguyen@firstrecruitment-asia.com
Mr. Duy
- 02839154343 ext 115
- duy.nguyen@firstrecruitment-asia.com
Senior Executive
- Marketing & Advertising
Responsibilities
- Analysis the market & customer trend/insight
- Do plan & conduct for Non-tire business
- Do plan & conduct for directly promotion related non-tire product
- Monitor its program & do improvement plan
- Visit dealers, survey & improvement report
- Asist ASM/Manager to plan & create training materials.
- Conduct training for internal & dealers, ensure its information have to deliver to Dealer & End-user.
- Visit dealers, survey report
- Prepare monitoring report & improvement plan
- Analysis the market & customer trend/insight
- Conduct promotion
- Visit dealers, survey report
- Prepare monitoring report & improvement plan
- Asist ASM to plan & conduct this program
- Visit Dealers to get market feedback
- Monitor allocated A&P budget;
- Business project activities reports as assigned;
- Asist ASM/Manager to contribute for BSTVN with new strategy/direction.
- Brainstorm together with other team to build P&M action plan & improvement plan
- Support for internal activities;
- Other ad-hoc tasks as assigned.
Requirements
- Relavant working experience in Trade MKT, Project management including planning, execution, measurable, and preferable in working at automotive or spare-part company before
- Good coordinating internal resources and vendors for the flawless execution of projects
- Ensuring that all projects are delivered on-time, within scope and within budget
- Have technical background with understanding & experience
- Work experience in sales position in automotive industry is a plus
- Good at English (reading & writing);
- Project management;
- Critical thinking;
- Well and clear communication skill;
- Proactive and responsible;
- Teamwork skill;
For more information please contact our consultant:
Ms. Phuong
- 02839154343 ext 114
- phuong.nguyen@firstrecruitment-asia.com
Mr. Duy
- 02839154343 ext 115
- duy.nguyen@firstrecruitment-asia.com
Marcom Director
- Marketing & Advertising
Position: Marcom Director
Salary : $8,000 - $10,000 + good benefit or negotiate
Report : Regional Marketing Director
Working : Ho Chi Minh city
Sope of Work:
- The primary role of the Marketing Communication Director to lead the 02 countries Business of Field Marketing with extending the company measured awareness.
- Delivering strategically sound and tactically superior “self-correcting” communications to targeted markets using all available and appropriate media.
- Being supposed to continuously integrate, implement and enrich global marketing processes across all company businesses and local markets.
- Developing, implementing, measuring and improving country campaigns targeted at key decision makers, influencers and partners in order to contribute to the company’s commercial objectives.
- Initiate, define, plan, communicate and follow up company’s business strategy in order to ensure company’s long-term viability, profitability and market share.
- To develop, manage and execute the integrated communication plan based on Global Marketing guidelines incl.
- Figure of Merit (FOM) and country/cluster objectives - ensuring that Global Marketing principles and processes are followed in the country/cluster.
- To work closely with local BU lead, local product marketing, local field marketing team to build up and deploy Integrated Marketing Plan ( one and three year plan).
- In teamwork with Regional Strategic Marketing; Cluster Field Marketing Director; Local BU head to allocate and control marcom budgets by customer segments.
- Develop and implement an integrated local tactical marcom plan based on strategic guidance and local market needs in order to boost sales.
- To integrate, implement, and help to improve Global Marketing processes (: Strategy, Operations, Web Programs, Brand Migration, Communications, Media relations, Press/Industry Analyst relations,
- Direct customer acquisition and retention, Events, Channel marketing) while ensuring seamless alignment with local business priorities.
- To work closely with country FM lead, local PR firm to build up and deploy good PR plan with increase earned media year on year;
- maintain and expand share of voice with 3 times higher than the nearest competitor.
- high ROI due to addressing high potential audience with right message thru efficient distribution channels etc) in order to help others to increase their own ROI.
Requirements:
- University Degree in Business school (or other similar Marketing Education)
- At least 5 year experience in Marketing and/or Communications
- Prefer to work for MNCs or famous local communications group, including agency.
- Public relations and trade marketing experiences are advantages
- Understanding of multi –culture markets with various business models
- Customer insights/Lead management/ KPIs oriented.
- Interested in technical products and solutions.
- Strong interpersonal and social skills resulting in the ability to guide and inspire teams
- Good written and spoken English
- Willing to work in a multifunction team and able to work with other global teams
- Open to change and must embrace the concept of continuous improvement
For more information please contact our consultant:
Ms. Susan
- 02839154343 ext 111
- susan.ho@firstrecruitment-asia.com
Ms. Phuong
- 02839154343 ext 114
- phuong.nguyen@firstrecruitment-asia.com
Category Trade Marketing Director
- Marketing & Advertising
Position: Category Trade Marketing Director
Salary : USD 8000- USD 12,000
Working location : HCMC
Scope of Work:
- Leads long term strategic business plan
- Defines an overall solution go-to-market vision, positioning, strategy and messaging, formalize it according to the scope of responsibilities.
- Communicate the strategy for deployment and reports strategy formulation by providing key information & reports on economy, competition, intermediaries, markets globally & specific to a geography.
- Collects, analyzes & diffuses all relevant information and ensures the quality of information.
- Communicates, deploys and adapts group strategy in the country.
- Provides management complete assistance on shaping medium and long term direction and resource allocation through collaboration with other functions(Finance, Field Marketing).
- Performs all relevant researches/surveys with a sense of confidentiality, either under its responsibility or on request of management.
Duties:
Strategic Planning
- Develop, participate and finalize in validation of Country Marketing Strategic and Business Plans in order to ensure, Company Success with good profitability.
Market Information
- Provide and analyze the accurate market information and feedback to the management team locally and at Zone levelin order to optimize and lead to the successful business result.
Marketing Activities
- Develop, create, maintain and monitor activities with clients or Business partners regularly in order to gather information and ensure customer satisfaction to cultivate relationship and improve business and sales Growth.
PricingManagement
- Develop & implement competitive price strategies, processes and policies for the long and short term in order to proactively maximize profits while balancing strategy, market share & volume by market segment.
- Ensure Pricing Performance.
- Ensure Pricing Competencies.
- Ensure Pricing Communication
Marketing Development
- Challenge and support BUs on the performance of the marketing executionand efficiency of their organization & alignment with Group recommendations.
- Drive efficiency and effectiveness across all marketing organizations through acombination of Process excellence, System excellence, Process implementation,change management and competency development.
Offer Management
- Understand and shares Offer Strategy with the Business Unit to adapt andexecute it locally.
- Master the Offer knowledge and the Offer environment.
- Support Sales Offer strategy execution.
Market Information
- Provide and analyze the accurate market information and feedback to the management team locally and at Zone levelin order to optimize and lead to the successful business result.
Requirement:
- Have experience in Marketing field and senior Marketing Managerial level in international companies
- Solid knowledge and understanding of VN market practices, comprehensive understanding of marketing and marketing communication concept and principles.
For more information please contact our consultant:
Ms. Susan
- 02839154343 ext 111
- susan.ho@firstrecruitment-asia.com
Ms. Phuong
- phuong.nguyen@firstrecruitment-asia.com
- 02839154343 ext 114
Head of Trade Marketing
- Marketing & Advertising
Position: Head of Trade Marketing
Salary : USD 5,000- USD 7,000
Working : Ho Chi Minh city
Scope of work:
- Responsible for the overrall Retail Marketing Management
- In charge of Retail planning & analysis, visual identity & marchandising.
- Lead the retail operation, training & field force, brand shop management telemarketing
Highlight Accountabilities:
1. Retail & Channel Development
- Lead the product channel / customer “go to market”
- Provide trade perspective, working with Product Marketing & Sales, and lead the development of Product Business plans.
- Lead in the shopper, retailer, and field force base approach to driving category / product models success utilizing the shopper & retailer insights.
- Analyze channel and customer trade plans and promotion results across the country and work with sales, marketing, and finance to implement improvement plans
2. Retail Management & Operations
- Propose & implement the strategic retail development plan, to meet the goals & objective of the retail strategy plan.
- Ensure Global retail concept guidelines are relevant to the local pratice & consistent to the right consumer experience for the brand & category strategies.
- Share Global/Regional Best Practices and develop culture of share & re-apply in Retail Marketing & Customer Excellence groups and other Business Teams.
- Lead the retail landscape transformation to sustain the future mode of retail, meeting the implementation goals to deliver the region business goals & strategies.
3. Retail Marketing
-
Retail Mapping &Segmentation
-
Distribution and Visibility Strategy
-
Sell-out Target Setting and Reports Generation & Analysis
-
Retail Investment Strategy
-
Product Launch Planning
-
Field Force Capability & Training
-
Other activies.
For more information please contact our consultant:
Ms. Susan
- 02839154343 ext 111
- susan.ho@firstrecruitment-asia.com
Ms. Phuong
- phuong.nguyen@firstrecruitment-asia.com
- 02839154343 ext 114


